WORK EXPERIENCE
GOEARTH, LLC [POSTINGSFORPROFIT.com], LittleFalls, NJ 2001 - Present
Managing Partner
Conceived and co-founded a self-funded and profitable media buying firm offering print/web advertising, search engine optimization and cross-market promotional systems.
| • | Identify interactive and traditional media publishers and negotiate contracts to provide clients with competitive advertising rates. |
| • | To accommodate an overflow of business, developed relationships and negotiated revenue-sharing partnerships with compatible vendors creating win/win situations. |
| • | Manage all interactive marketing services including web site design, advertising and media planning/placement. |
E-SIM LTD [LIVEMANUALS.com], New York, NY 2000 - 2001
Business Development Manager
Recruited by Israeli software innovator to manage Award-winning B2C consumer electronics portal featuring proprietary product simulation technology (RapidPLUS), product user manuals, customizable product portfolio and warranty tracking system.
| • | Profiled engagement opportunities, developed value statements, analyzed and qualified opportunities that positioned content offerings competitively in the marketplace. |
| • | Developed new and lucrative revenue streams and channels for distribution by forging and negotiating strategic partnerships/alliances with complimentary service providers. |
| • | Identified and recommended new e-commerce technologies in the areas of content management, traffic analysis, personalization and email marketing to creating an overall enhanced user experience resulting increased transactions. |
| • | Executed diverse projects that involved balancing competing demands for project scope, time, cost, risk and quality required. |
| • | Designed point-of-sale presentations and designed marketing collateral material for trade show distribution. |
ABT CORPORATION [PM2GO.com], New York, NY 1999 - 2000
Director of Operations
Acquired by The Standish Group [standishgroup.com] August 2000. Recruited by multinational software company to lead a cross-functional team through a timely and successful prototyping, development, and launch of a B2B vertical portal offering project management professionals the benefits of on-demand, interactive, multimedia distance learning.
| • | Worked in partnership with executive leadership in the development of business and financial plans, marketing presentations and venture fund raising documents. |
| • | Responsible for overall program management, including budgeting, financial account management, staff and vendor management, quantitative research and competitive market analysis. |
| • | Collaborated with technical consultants to jointly develop business requirement analysis, design concepts and functional specification documents. |
| • | Formulated comprehensive work plan that identified and tracked tasks and resources while establishing significant benchmarks used to ensure the overall timely completion of projects. |
| • | Produced all marketing/sales collateral materials, including functional prototype, online marketing brochure and trade show premiums. |
| • | Led the reorganization process during acquisition, including the transfer of mission critical information to acquiring company. |
NEW YORK PRESS, INC. [NYPRESS.com], New York, NY 1996 - 1999
Account Manager
Responsible for lead generation, solicitation and negotiation of print advertising contracts for Manhattan's second largest free alternative weekly newspaper.
| • | Identified new markets through client and industry research, developed targeted and segmentation plans, created product offerings and integrated campaign solutions. |
| • | Expanded revenue base by developing crossover campaigns for both the classified and retail sections of the publication. |
| • | Consistently won sales department incentive contests for outstanding sales and revenue collections |
ARTS WEEKLY, INC. [THEAQUARIAN.com], Montclair, NJ 1990 - 1996
Group Sales Manager
Regional variety entertainment newspaper publisher with a market segmentation targeting: Baby Boomers, Generation X and Generation Y consumers.
| • | Promoted from Account Executive to Sales Manager to Group Sales Manager after two years. |
| • | Hired, trained, and managed a regional sales force of eight account executives. |
| • | Achieved the highest annual sales revenue (1994) for NYC territory in 30-year publishing history. |
EDUCATION
American University, District of Columbia: BS, Audio Technology - 1985
AFFILIATIONS
USGA: Medal Club Member 2008
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